Showing posts with label D2D. Show all posts
Showing posts with label D2D. Show all posts

Friday, April 26, 2013

Bret Siler's Keys To Keeping Clear Communication

Clearing up chaotic communication in your business is never easy. Whether you are starting over with a new team or trying to clear up cloudy communication between an existing team, there are four basic areas you need to be clear on: 

The vision and values of the team. Every team needs to have a mission statement that the entire team wants to achieve. There needs to be smaller goals set for each team member as to how they are going to help the team achieve the mission they have set. The leader needs to have a blueprint of the teams mission and goals and it needs to be communicated daily as well as updated and changed when any one person has reached their goal or the goal as a team has been met.
The chain of command. Each team needs to have a chain of command to know who is responsible for what exactly in the business. If other team members have questions they might not know exactly who to ask unless there is a proper chain of command in order. When you receive new projects as a leader you need to delegate who is in charge of what task so if any questions or problems arise your team will know exactly who is handling that part of the project.
Organizational charts. Organizational charts play a key role in clear communication. It will help your team members know exactly where they fit on the current project and help them to know where they need to go in the business for help, resources, permissions, clearances, complaints, and grievances. It will help explain the task at hand when you have new team members come aboard and will help lessen the confusion as to who does what. Charts need to be simple and flexible.
Job descriptions/ position descriptions. There are a million ways to write a job description from very detailed to simple. I have found the simpler you keep it the less confusion and questions one might have about exactly what they should be doing. Job descriptions need to include but are not limited to three basic aspects. (1) Primary responsibilities in the business, (2) key activities and tasks performed to fulfill those responsibilities, (3) reporting structure. With clear job descriptions there is no confusion between the leader and the team member as to what that person is suppose to be doing.

Thursday, April 25, 2013

Brett Siler's Isolating Objectives

What Is Isolating Concerns?
The process in which a sales rep sets multiple concerns apart from each other.

Why Is This Necessary?

  • Helps you to overcome the real concern
  • To deal with issues and concerns head on
  • Allows you to move the sales conversation forward
Common Mistakes
  • Responding to your customer without following these steps
  • Not listening to the customers answer
  • Trying to move forward in the sale when the customer's concerns have not been handled
Three Keys To Success
  1. Be an active listener to your customer
  2. Address one concern at a time to not further puzzle your customer
  3. Use tie-down questions to transition to presentation and close of your answers
How Do You Isolate Concerns?
When speaking with your customer about their concerns you need to first confirm what you heard. Always ask and clarify to be sure that you and your customer are on the same page.  Tie down any lose ends in their concerns that you may be unsure about so when you answer them you can give your customer the best possible answer. 

Wednesday, April 24, 2013

Brett Siler's The Five Levels of Leadership


"Why People Follow Other People"

Position "Results"
 People follow other people because they have to not because they want to. The influence you have on others will not expand beyond the means of your job description. The longer you remain, the higher the possible turn over and lower the morale. Others may start to limit you and block you. You can not stay here more than two years.

Permission "Relationships"
People follow because they want to. People will follow you beyond your authority, this allows your work environment to be fun and active. Caution: Remaining on this level can create people to become restless and unmotivated.

Production "Results"
People will follow you because of the results you have received for the business. This is where success is sensed by the majority of people. They like you and the admire the way you run the business. Problems tend to be fixed with very little effort at this point because of momentum. (Don't let the momentum stop!)

People Development "Reproduction"
People follow you because of the way you have personally touched their lives. This is where long term growth occurs. Your commitment to developing and guiding leaders will ensure ongoing growth to the business and to the people. Strive to do the best you can do to stay on this level.

Person-hood "Respect"
People follow you because of who you are and what you represent. Reserved for true leaders this step is spent years growing people and businesses. Very few succeed and those who do succeed are bigger than life!

Wednesday, August 22, 2012

BRETT SILER'S SPINOFF OF "HOW TO WIN FRIENDS & INFLUENCE PEOPLE" : WINNING FRIENDS



1.    Don't criticize, condemn or complain. Never be rude or insulting.
2.    Give honest, sincere appreciation.
3.    Arouse in the other person an eager want. Remember to keep in touch with friends, and family, it will be appreciated.
4.    Become genuinely interested in other people.
5.    Smile when you see people you recognize. As you walk through the office, down the hallway, etc., you may realize that it's a natural reaction to look at something else or do something with your hands rather than acknowledge a new acquaintance. Try your best to look in their direction and give them a warm smile to let them know you care.
6.    Be a good listener. Encourage others to talk about themselves.
7.    Talk in terms of the other person's interest.
8.    Make the other person feel important - and do so sincerely.
9.    The only way to get the best of an argument is to avoid it.

Thursday, August 16, 2012

5 Steps To a Conversation: "The Brett Siler Basics of Business”


Brett Siler

Introduction: The 3 Non Verbals


                     S.E.E. Principles

                                  Smile: Mirror Effect
                                  Eye Contact: Establishes Trust                                  Excitement: Excitement is Contagious


                     Ice Breaker

                                  Relax the Person and Yourself
                                  Keep It Short and Simple -(Use Humor)
                                  Who, What and Why -(Keep It to 10-15 Seconds)
                                  Ask Yes/Yes Questions
                                  Possession is 9/10 of the Law
                                  Show the Value/Stress the Deal
                                  Help Them See that the Product will Work for Them

Short Story: -K.I.S.S IT

                       K.I.S.S. Principal

                       Qualify Yourself

                       Qualify Them


Presentation: -Meat and Potatoes

                      Put the Product in their Hands

                      Use the Circle Method

People Remember the First and Last Thing They are Told

                     Paint the Picture


Close: -ABC (Always Be Closing)

                        With Confidence

Listen and Watch for Buying Signs, Then Stop, Answer, and Close
Use your Jones Effect with Fingerprints and Others That Have Helped Out
                                    Assume The Sale

Rehash: -PUBS

                         Double Your Cash

Pitch Multiples (2,4,6,) Go for the Gusto
Use Examples (Gifts, B-Days, Toys 4 Tots, Fire Houses, etc.)
Be Direct (Takes 30 Seconds, Cash, Check, or Charge!!)
Stress the Deal (Suggested Retail for X  Amt…Today Half Price)

Monday, August 13, 2012

Business Owner Brett Siler “Gives Back” by Making Personal Donations to Operation Smile Brett Siler, a successful business owner, gives back to his community by donating to national charities.

Brett Siler by Making Personal Donations to Operation Smile  
PRLog (Press Release) - Sep 09, 2010 - 
[Los Angeles, CA] (September 9, 2010) – Brett Siler, a business owner and business consultant, plans to make monetary donations to Operation Smile.  

By making these donations, Brett Siler will help Operation Smile fulfill their various goals, which include providing free surgeries for children born with cleft lip or cleft palate.  At Operation Smile, donations will pay for a surgery that will change a child’s life forever.  Each of these simple surgeries will allow them to gain the confidence they need to grow and mature into an adult.    


“When I heard about Operation Smile I could not wait to get involved.  I am blown away by how many people have put aside their economic problems and focused on helping these children have a better life,” says Brett Siler.


Brett Siler has owned several businesses and been a part of different sales and marketing industries since 2001.  He started his career in the field of sales and marketing.  Siler later decided to become an entrepreneur in 2003 and opened up his first business.  Since 2003 Siler has owned companies focused in the industry of sales and marketing.  He works with companies to provide them with a sales force that increase the customer base and market share.  He has proven to be a top performer in his industry. His experience in directing business to business sales teams, residential sales teams as well as retail vendor sales teams prepared him for entrepreneurship.


Because of the success that Siler has experienced over the last ten years, he has decided to give back to the community by getting involved with charities.   In addition to Operation Smile, Siler has future plans to get involved with several different charities and organizations.  


“At this point in my life I have experienced a lot of success and I have also had my fair share of failures.  The mistakes I have made in the past have allowed me to grow into the business owner I am today.  If it hadn’t been for the support of others giving to me when they really didn’t have to, I wouldn’t have made it to where I am today.  This life lesson is one of the reasons I feel so passionate about getting involved in with the community.  It makes me feel good to know I can help others in a time of need,” says Siler.


Siler is currently working with and consulting several different businesses in his industry and plans to get them involved with additional organizations and charities.  Siler has future plans which include expanding his business into several additional states.  He plans on influencing his business partners to contribute to the community as well. As his business grows his goals include increasing his involvement with foundations and charities such as Operation Smile.   


To find out more about how you can help, please visit: http://www.operationsmile.org/



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